Our Mission
Because We Care
We founded B.fitapperal with one goal in mind: giving our customers a fair, rewarding, and enjoyable shopping experience. Our store policies are detailed below, please have a look and contact us to learn more.
Our Roots
The Back Story
B.fitapparel is homegrown company based out of Southern California with roots vested in Obstacle Course Racing, Powertlifting, CrossFit, and Strongman.
Each person is born with so much potential built up inside of them. At B.fitapperal, we believe in harnessing and unlocking this potential. We have been growing and changing through the years, but one thing always remains the consistent; our commitment to you.
We want to encourage, promote and support athletes of all ability levels regardless of where they may be along their fitness journey. We believe that life begins outside your comfort zone and anything that challenges you to become a better version of yourself is worth the endeavor. Enter this world unknown, leave it defined. Its not what we set out to do its what we are meant to do.
